A fragrance film shot like a fashion editorial: three people, one wall, one bottle.
- Client
- Sunnamusk
- Type
- Commercial
- Length
- 0:26
The brand
The same fragrance house, speaking to people who scroll past perfume adverts.
Abid Ambre is one of Sunnamusk’s scents. This film was made for social feeds, where anything that looks like a perfume advert is gone in a second.
The usual signals of luxury, marble and gold and slow-motion silk, would have made it look like everyone else’s.
The idea
Shoot it the way a clothing label would shoot a lookbook.
We borrowed from streetwear: a weathered timber wall, hard shadow, and people who look as if they were photographed between other things.
The bottle moves from hand to hand through the film, so it reads as something these people carry and use.
- HeldIn a hand, under the Sunnamusk name.
- PassedFrom one person to the next, against the wall.
- KeptTurned over in the light, and carried off.
The film
Blue shadow, a timber wall and faces half hidden.
The grade is cold and the light comes from one side, so faces fall into shadow and the amber of the liquid is the warmest thing on screen.
It opens and closes on the Sunnamusk name.
