Outdoor padel courts in the middle of Dubai, filmed at the hour the city looks its best.

Client
Padel Pro
Type
Experience film
Length
0:28
Skip to the film

The brand

Every padel court looks the same. This one has the Museum of the Future behind it.

Padel Pro calls itself the first stand-alone padel club in the Middle East. Its outdoor courts at One Central sit in the middle of Dubai: blue courts in glass boxes, an entrance built from a shipping container and a shop with a wall of rackets. On every side are the towers of Sheikh Zayed Road, with the Museum of the Future across the road.

Padel courts are built to a standard, the same blue carpet, glass walls and net in every club in the city, so on a phone screen one club’s highlight clip is hard to tell from another’s.

The idea

Put the city in every frame, and shoot it at sunset.

What this club has that no other can copy is where it stands. So the camera stays low and wide and the towers are always in shot: the Museum of the Future over a serve, Emirates Towers behind the glass, the sun going down between the buildings while a rally goes on.

The players are filmed mid-point rather than posed. The club’s name is on the net, the sign and the glass, so it is read without being announced.

  1. Museum of the FutureBehind the serve.
  2. Emirates TowersBehind the glass.
  3. Padel ProOn the net, the sign and the glass.

The film

Golden hour on a blue court, with the skyline doing the rest.

It opens on the club’s name, on a container and on the net, then a serve with the skyline behind it, the feet, the ball, and the logo on the glass with the Museum of the Future reflected in it. The middle is play: a backhand with the museum behind it, a smash under Emirates Towers, a doubles rally shot from the far end as the sky turns orange.

It closes on the sign against the towers, a player at the net post with the museum over his shoulder, the court between the towers at sunset, and a ball and racket left on the carpet as the light goes.

A serve, with the skyline behind
A serve, with the skyline behind
The Museum of the Future, and the sign
The Museum of the Future, and the sign
The entrance
The entrance
A smash, under Emirates Towers
A smash, under Emirates Towers
The racket wall
The racket wall
Doubles at sunset
Doubles at sunset
A ball and a racket, as the light goes
A ball and a racket, as the light goes